| We shall be recognised as a leading community benefactor and premier gaming company that delivers to: | | • | Our customers, products and customer services that meet their needs | | • | Our partners, shared benefits | | • | The community, widespread recognition of the good we are doing | | • | Our shareholders, an acceptable rate of return | | • | The Government, recognition as being socially responsible and playing a positive role | | • | Our People, real motivation. | |
| | | • | We are a socially responsible and innovative gaming company, helping to improve the well-being of the community by investing in programmes that have significant and relevant outcomes. | | • | We shall achieve this through a deep understanding of our customers and the needs of the community, through efficient funding of various causes., multi-cultural sensitivity, and by being socially responsible. |
| | | • | Uphold integrity and public confidence at all times | | • | Provide excellent service to every customer | | • | Play a meaningful role in the community through active engagement & partnership with beneficiaries | | • | Offer an inspiring work environment that brings out the best in all staff | | • | Strive for improvement and innovation in everything we do |
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